The brief from Box Steam Brewery went something like:Keep ‘Clive’, the 50 year old male ale drinker who knows what he likes and can’t be doing with these new modern ‘trendy’ breweries AND attract ‘Rob/Roberta’ - the new wave of ale drinkers, aged between 25 and 35, male and female, who think traditional brews are boring.
So, “Be both modern and traditional…”
Website Holding Page
Website Graphics (you can see these animated at boxsteambrewery.com)
Core Beers
The original Box brewery was just a stone's throw from Brunel's famous tunnel. Hence the name of their flagship bitter 'Tunnel Vision'. I wanted to reassert this heritage while giving the core range a contempary feel.
Core Bottled Range
Behind every beer there is a story that inspired it's name...
For 2019 Box is introducing a fourth core beer - Soul Train
Monthly ’Showcase’ ales
Every month Box creates a craft ale to showcase the talents of their brewers. As well as giving the brewers an opportunity to experiment with different hops and recipes it also gives me an opportunity to try out new names, stories and graphics.
The year of beer was compiled into a promotional calendar
The following designs are an exclusive range of bottled ales for a major distributer
And here's some beer mats, vehicle livery and T-shirts...
